The U.S. Army

It’s no secret. The U.S. Army has a recruiting problem. Gen Z doesn’t want to join. The way it’s portrayed in the media, pop culture, video games, and movies is not exactly inspiring. Boots, bullets, blood, and battlefields.

Sounds fun, he wrote sarcastically.

But the truth is that for 250 years, the Army is a place to gain new skills, get an education, and find community. In this time they’ve become the best at overcoming obstacles, pushing technology, and driving people to be all they can be.

250 years requires more than 90 seconds. So we added another 60.

This time, we didn’t just focus on obstacles. We focused on the achievements the Army helped push that nobody thinks about. The exploration. The medical marvels. The engineering. Even the teeny-tiny drones.

Today, Army R&D makes its way to civilian life in unexpected ways.

And no, duct tape was not one of them. We were surprised on that one too.