First and Fabulous

At this point, we just wanted to smash mannequins.

The SuperModelquins were nearing the end of their plastic shelf life, but each spot was still driving massive sales. So instead of the usual in-store tabloid campaign that had been running for the past couple of years, we wanted to mix it up and do something completely different.

Turning the SuperModelquins into a sitcom was both refreshing and successful (sales continued to spike each quarter during/after the launch) and led into the perfect farewell for America’s favorite mannequins.

Promo