Lovehoney
Giggity, giggity, giggity.
I’m professional enough to discuss dildos professionally.
It’s a rare opportunity to launch a brand in America, let alone the world’s largest sex toy and lingerie retailer. The ask was simple. Launch Lovehoney in America without being sleazy or porny like your typical sex toy stores are.
The following months were filled with discussions about what’s appropriate for TV, how can we make the work bright, colorful, and enticing, and of course, what will offend evangelical America the least.
What’s a launch without billboards across America? From Chicago to the deep south, we talked to people where they are. And although it’s, too early to tell, I’m sure more than one of these was taken down immediately. Can you guess where each one launched? Probably, you’re pretty smart.
Wham, bam, six seconds is enough mam.
“Finally, we spread a little love across the Internet.”
— Tim Koehler, trying to be funny.
