10,000 pounds of movie stuffed inside a :60 trailer.
How do you show a breadth of movies that appeal to movie buffs without alienating the casual watchers? You throw everything in your trailer, from the big budget popcorn flicks to the psycho-biddy’s filmed in Chad’s garage.
We chose to Light the Siff Up with custom music from Super Square and editing magic from We Are Royal. We mashed the real world with the film world to create a seamless trailer full of recognizable and hardly recognizable films.
Light the SIFF Up
Hyper-techno ultraviolet acid dubstep counter-culture pop style.
The bumpers were bumpin’.
Tbh, I didn’t know what a bumper was until I worked on this account. And while I don’t have video, word on the street was that when these aired in theaters, SIFF fanatics stood up in their seats to bust out the moves. What a bunch of fun weirdos!